Cycle More Challenge with Sudocrem

31st Dec 2021

Sudocrem is inviting everyone to celebrate the brand’s 90^th birthday in 2021 by taking part in the Sudocrem 90km Challenge.

As Britain’s best-loved* nappy cream, Sudocrem turns 90 in 2021, the brand is teaming up with cycling experts & enthusiasts, including Paralympian cyclist Dame Sarah Storey and meteorologist Laura Tobin to encourage families and friends to get on their bikes and raise money for the Ickle Pickles!

You are in total control of this challenge and can set youself the target of cycling 90km in one day, or over the course of a week, or even a month - it's up to you where you do it, when you do it and who you do it with!

We just want to encourage you to get on your bike and do it!

Just keep track of the distance you cycle each day until you reach 90km.

You'll have much more fun and raise more money for the Ickle Pickles if you ask your friends and family to sponsor you – all proceeds go to purchasing vital neonatal equipment to help sick and premature babies all over the country.

And don’t forget to pack your My Little Sudocrem for any cuts and scrapes along the way.

Get in touch with us if you need any further information or to let us know you are taking part and we can do a shout out on our social channels.

More information is available on the Sudocrem website here

Or if you just want to get started, we've provided a link to Virgin Money to set up your Fundraising page to raise sponsorship.

There's never been a better time to get on your bike and Cycle More with Sudocrem!