Cycle More Challenge with Sudocrem

We are delighted to have teamed up with Sudocrem in their 90th year with a new challenge for all the family.

Cycle More is about getting families on their bikes and cycling 90km to help celebrate.

As Britain’s best-loved* nappy cream becomes a nonagenarian in 2021, the brand is teaming up with a band of cycling enthusiasts, including Paralympian cyclist Dame Sarah Storey and meteorologist Laura Tobin to encourage families to get on their bikes and raise money for us.

Interested? Visit the Sudocrem website for more information! You can cycle 90km in one day, or over a week, or even a month. Just keep adding up the distance you cycle each day until you reach 90km.

Remember to get your friends and family to sponsor you – all proceeds go to purchasing vital neonatal equipment to help sick and premature babies all over the country. And don’t forget to pack your My Little Sudocrem for any cuts and scrapes along the way.

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