Mama Bamboo extends charity partnership
Corporate Fundraising
Mama Bamboo’s founding ethos was to donate a portion of its products to charitable causes each year. So in 2023, Mama Bamboo embarked on a charitable partnership with the Ickle Pickles Children’s Charity.
Ickle Pickles worked with Mama Bamboo to design Size 0 Tiny baby nappies so they could support the families of some of the littlest babies in neonatal care with a product that is not only sustainable and eco-friendly but much gentler for tiny baby skin.
Mama Bamboo donates size 0 tiny baby and size 1 newborn nappies to five neonatal units including the Royal Hampshire County Hospital in Winchester, Queen Elizabeth Hospital in Woolwich, Tunbridge Wells Hospital and Croydon University Hospital. Together, we want to make the stressful time in the Neonatal Intensive Care Unit (NICU) a little easier.
We are proud to announce that Mama Bamboo will extend this support to the Barnet Hospital's Starlight neonatal unit in North London. Speaking about the new partnership, Claire Hart, the Senior Sister in the Starlight Neonatal Unit said;
'We would love to extend our heartfelt gratitude for the incredible support we've received through recent nappy donations by Mama Bamboo for our NICU. We have been able to gift them to parents on their baby's admission to the unit. When babies are born early it can be an overwhelming and stressful time that they have not been able to prepare for. It is a small gesture that allows their families to focus on what matters most: their baby's health and well-being.'
Since the start of the partnership Mama Bamboo has donated over 45,000 nappies and thus supported nearly 1500 families of sick and premature babies. This equates to 1.5% of their overall revenue given to the Ickle Pickle Children’s Charity.
Founder of Ickle Pickles, Rachel Marsh said; 'We are delighted with the success of our partnership with Mama Bamboo and all the hospitals we work with are grateful for their supply of their eco-friendly, super soft nappies. It is fantastic that we have reached the milestone of 45,000 nappies being supplied to families going through such a difficult time in neonatal units and we look forward to working with Mama Bamboo to extend the supply of their bamboo nappies to Barnet Hospital's Starlight neonatal unit.'
As part of the initiative, Mama Bamboo customers have the opportunity to donate nappies to NICU parents through the ‘Give Another Mother’ scheme, where they can simply add a donation to their basket at checkout and Mama Bamboo will match any donation pound for pound.