My Ickle Sudocrem
We’ve launched our exciting new campaign called Soothing the Smallest. From 26th August to 7th October Boots and Tesco stores are selling a limited edition pot called ‘My Ickle Sudocrem’ .
For every pot sold Sudocrem will donate 50p to the Ickle Pickles charity.
An historic event for the brand, Sudocrem have never before adapted their classic packaging for a charity campaign such as this.
We are encouraging families to get involved and show support by hosting a Panda Picnic and if possible making a small donation. We would love you to be involved and join in or maybe just buy a pot!